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ANNA IRINA

270695 ▪ graphic designer ▪ existentialist ▪

typoGRAPHIC

2014. Leaflet design.

This project's aim was to gather a complete knowledge of one thing and then make it accessible to the public in the form of a book. I used "The Greatest Story Ever Told", as told by Neil deGrasse Tyson for the Natural History Magazine in March 1998. I have always admired his ability to explain complex principles in a way that is more accessible to people with no scientific background, which is why I decided to use something written by him for my book.
During the past few years, I realised that many people are scientifically illiterate. Not meaning that they are stupid or they cannot understand scientific principles or theories, but simply that they either don’t know about them or didn’t understand them properly. I think that is a shame because knowing more about science (and particularly astronomy) means knowing more about the world, the universe and well, us. It’s a shame to live in this world without trying to understand it. I don’t expect everyone to be a pro in physics (I’m not) and you don’t need to be. The Big Bang Theory is one of the most misunderstood scientific theories out there, and I wanted to make it more entertaining and easier to understand for people who would like to know more about the subject.