270695 ▪ graphic designer ▪ existentialist ▪

Amsterdam Dance Event

2014-2015. Logo design, branding, advertising.

Group project in which we had to promote an electronic music festival taking place in Amsterdam. I designed the logo, the poster and some of the website pages. The original logo did not seem to fit the overall feeling of the festival, as it was much too curvy and it had certain readibility issues. I kept the acronym ‘ADE’ but gave it a more geometric feeling, with sharp edges, so as to represent the kind of music that would be played at the festival. On my poster as well as on the website pages I wanted to use vibrant colours, that would represent the electronic music as well as the energy and the movement specific to this kind of festival.